Best Digital Wallet Pass Platforms in 2025
- Steven Douglas
- Jun 13
- 3 min read
Updated: Jul 30
As digital wallets become the go-to way for brands to deliver coupons, loyalty cards, tickets, and more, businesses are turning to platforms that make it easy to create, distribute, and manage mobile wallet passes.
In this guide, we compare the best digital wallet pass platforms of 2025 — including Passcreator, Pass2U, WalletThat, Badge, and Addtowallet.com — to help you choose the best solution for your needs.
Whether you’re a marketer looking to boost customer engagement or a SaaS company embedding wallet functionality into your product, there’s a platform that fits.
Best for: Small businesses and developers looking for the easiest way to create and distribute digital wallet passes — with room to grow
What it offers: Addtowallet is the most flexible and user-friendly digital wallet pass platform on the market. Whether you're a small business creating your first digital loyalty card or a developer embedding pass creation into your own product, Addtowallet gets you up and running fast — with no app required.
No-code pass builder for quick setup
Embeddable widget to plug into any SaaS or POS system
Support for Apple Wallet and Google Wallet
White-labeled experience for your brand
Real-time pass updates, expiration logic, barcodes, and more
Lightning-fast support from an agile team
Why choose Addtowallet: You get the best of both worlds — instant ease of use and deep flexibility. Start with a simple loyalty card or coupon in minutes, then grow into advanced integrations when you're ready. Our team moves fast, listens to feedback, and is constantly improving the platform based on real user needs.
“Addtowallet is the fastest way to get a digital wallet pass into your customers’ hands — whether you're a solo operator or scaling a product.”
2. Passcreator
Best for: Enterprises with complex pass needs and security requirements
What it offers: Passcreator is a robust digital pass management system that integrates with CRM tools and offers strong support for pass automation, updates, and segmentation.
Enterprise-grade pass management
CRM and automation integrations
Real-time pass updates
GDPR and ISO compliance
Why choose Passcreator: Ideal for larger companies that need granular control over their pass campaigns, plus enterprise-level compliance and support.
3. Pass2U
Best for: Quick DIY wallet pass creation
What it offers: Pass2U is a popular tool for quickly designing and distributing digital wallet passes with minimal technical know-how. It's a solid option for small businesses and event organizers.
Easy-to-use template builder
iOS and Android apps
One-off or bulk pass creation
Affordable pricing tiers
Why choose Pass2U: If you want to create passes without coding or advanced features, Pass2U is a great DIY choice.
4. WalletThat
Best for: Loyalty and rewards marketing teams
What it offers: WalletThat focuses on customer engagement through mobile wallet loyalty cards and coupons. It includes analytics, push updates, and basic automation tools.
Pass templates for loyalty and coupons
Customer segmentation features
Analytics and campaign insights
Why choose WalletThat: Designed for marketers who want to use wallet passes as a channel for engagement and retention.
5. Badge
Best for: Events and ticketing
What it offers: Badge provides a focused solution for event ticketing via Apple Wallet and Google Wallet, with features for check-in, QR scanning, and attendee tracking.
Event pass templates
Built-in scanning and check-in tools
Integration with ticketing systems
Why choose Badge: If your use case is centered on events, Badge streamlines ticket distribution and management using mobile wallets.
✅ Quick Comparison of the Best Digital Wallet Pass Platforms in 2025
Platform | Best For | Key Strengths |
Addtowallet | SMBs and developers seeking ease of use with long-term flexibility | No-code builder, embeddable widget, flexible API, white-labeling, fast support, agile improvements |
Passcreator | Enterprises with complex pass workflows and compliance needs | CRM and automation integrations, GDPR/ISO compliance, real-time updates |
Pass2U | DIY users needing fast, app-based pass creation | Easy templates, mobile apps (iOS & Android), no coding, bulk creation, budget-friendly |
WalletThat | Loyalty and coupon marketers focused on retention | Customer segmentation, pass analytics, push updates, coupon campaign tools |
Badge | Event organizers and ticketing providers | Check-in and scanning tools, ticketing system integrations, attendee tracking |
