Loyalty Expo 2025 Preview: Steven Douglas on Driving Retention with Mobile Wallet Passes

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Apr 28

At Loyalty Expo 2025, the future of loyalty marketing is going mobile — and we're excited to be leading the charge.

In a new Speaker Preview Series video, Steven Douglas, CEO of Addtowallet.com, shares a glimpse into his upcoming session, "Mobile Wallet Passes for Loyalty: Strategy, Distribution & Impact."

Watch the full preview here: https://www.youtube.com/watch?v=N-C97bIG5nU

What You'll Learn in the Full Session

Mobile wallets are no longer just for boarding passes and payments. They’re quickly becoming one of the most frictionless, high-impact loyalty channels available to brands — and yet still one of the most underutilized.

In this session, Steven Douglas and Product Manager Ryan Gardiner will cover how mobile wallet passes can:

Launch scalable, data-rich loyalty campaigns
Distribute passes seamlessly via your existing ESP, SMS, and POS systems
Drive real-time, geo-targeted customer engagement
Complement and enhance your current loyalty apps and programs — not replace them

Loyalty is Daily Life — Meet Customers Where They Are

As Steven puts it: "Loyalty isn’t just a program — it’s part of your customer’s daily life."

By tapping into mobile wallets, brands can unlock new ways to:

Deliver tap-to-redeem loyalty offers
Push geo-targeted promotions at key locations
Enable co-branded activations that integrate naturally into a customer's habits

No apps to download. No friction. Just smarter, seamless customer engagement.